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    2.   超窄拼縫液晶拼接屏
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      2018年高清顯示技術新動態
      發布時間:2019-1-9 閱讀:2234次   打印本頁 || 關閉窗口

      12月17日,由中國電子商會(CECC)、中國電子技術標準化研究院(CESI)共同主辦的“2018年(第十四屆)中國平板電視行業大會”在北京召開。CESI聯合激光電視行業頭部品牌堅果共同起草并發布了《激光電視4K超高清顯示認證技術規范》,進一步強化激光電視產品和市場規范。

      CESI聯合堅果共同起草 激光電視4K技術規范出爐

      據中國電子商會發布《2018年中國電視消費及2019年趨勢預測報告》分析顯示:2018年全年中國市場彩電預計銷量或達4500萬臺,預測2019年整體銷量將不容客觀,或出現下滑3-5個百分點的可能。未來電視市場里傳統彩電份額逐漸縮減,但激光電視等大屏設備占比有望全面提升,伴隨消費升級的大趨勢,成為不少家庭消費者的新選!秷蟾妗愤顯示,未來一年,中國彩電市場需求規模不會有明顯變化,彩電產品在技術革新上也不會有大動作,但隨著激光電視等產品成本的進一步下探,將對2019年市場格局產生較大影響。在品質消費的推動下,相比冰洗產品,彩電產品的技術創新和工藝設計還有較大提升空間。在這方面,有如堅果激光電視全面4K已經為行業樹立了標桿。

      在今年的激光電視市場,堅果的表現可謂頗為亮眼。自2016年推出首款消費級激光電視堅果S1,率先把激光電視的價格從7~8萬元降到2~3萬元,大幅度降低了普通消費者的入手門檻。2018年堅果更是持續發力,相繼推出了萬元1080P激光電視堅果S2,貼墻4厘米投100英寸的超短焦堅果S2激光電視,并于8月份上市了一款擁有4K超清分辨率、HDR 10高動態范圍成像的激光電視--堅果U1,首發價格不到9000元,讓激光電視成為不僅擁有好畫質,而且價格相比同尺寸液晶電視優勢明顯的觀影設備。

      CESI聯合堅果共同起草 激光電視4K技術規范出爐

      堅果U1 4K激光電視

      此外,堅果還尤其注重技術創新,歷時三年鉆研核心技術,終于在今年發布會同期宣布已經完全掌握光機和鏡頭這兩大激光電視核心組件的自主設計、自主研發和自主生產,打破國外企業長期以來在投影技術上的壟斷,從而也掌握了更多的定價權,可以從價格層面更多的獲取市場,再通過市場反饋推動產品和技術的進步。誠然,激光電視擁有亮度高、畫面大、觀影沉浸感強、漫反射不傷眼等優勢,但如果因為價格昂貴而令市場規模和消費群體范圍裹足不前,這對于一個新品類的發展無疑是致命打擊。因此,掌握核心技術增大價格優勢,或許更多使用反饋不斷優化軟硬件,不失為一條良策。

      在彩電已經把“4K”當做標配的情況下,激光電視雖看上去剛剛跟上4K腳步,但實際發展速度還是很快的,從2017年追求1080P到2018年踏足4K,一年一個新面貌。此次《激光電視4K超高清顯示認證技術規范》的推出,在激光電視全面往4K超清“沖鋒”前規范行業標準,也是為行業積極健康發展保駕護航。

        打印本頁 || 關閉窗口
         

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